Creative ways to promote your self-published book

At AWP, I ran into a lot of traditional publishing vs self-publishing. Self-publishing has some different perks and routes, especially when it comes to marketing.

A few discussed their creative ways to market their book and themselves. And when I say creative, I mean creative. They gave out some ideas that I had never even thought of before. And for most of the ideas, you never have to leave your house!

Let’s begin!

Podcasts

Podcasts are becoming more popular every year. There are a lot of book related ones too. You could get interviewed on one and plug your new book at the end.

One of the panel speakers also mentioned to find your local NPR station and ask to get on their podcast. That one gets a lot of people’s attention.

Or find a local podcast. Especially if you’re from a smaller area, people love talking about locals’ accomplishments.

Timing when your book comes out

If your book has a “history month,” “awareness week,” or “anniversary of…” that you can tie it to, use it. Publish it right around when the day/week/month happens, and you can do more promotion with it.

Your book will also be on more shelves since it’s relevant. This applies more to nonfiction, but if you have the opportunity, take the chance.

Blog Tour

What’s your favorite book blog? Know blogs that love to review books? Send an arc (advanced reader copy) of your book! Ask about getting interviewed in a post.

Go on a virtual “tour” between different blogs around the time your book comes out. That means contacting bloggers about 3-6 months in advance. You need to give them enough time to read and review your book. Plus, sometimes, they already have posts scheduled out in the future, so you’d have to get in their schedule. But that depends on the blogger. I know I usually have blogs done a month in advance. (For instance, I’m writing this on April 4th.)

Book bloggers are connected to the reading community in so many ways. It never hurts to reach out to your favorites. Many of them have posted blog tours already!

Pair up with a fellow writer for an event

Any writers going on tour around the time you are? Especially if they’re a more established author, pair up with them!

Having a second person at the event — including book readings, signings, etc. — can help get more people to come. At the end of the night, more people will know about you. Also, you have someone to talk to incase you start to feel awkward about being in front of a crowd. There’s a buddy there to help you out.

Put your book cover everywhere

Your twitter picture. Facebook. Website. Postcards. Business cards. Everywhere. I even saw book covers on chocolate bars. (I heard it’s cheap to do that too.)

The more people see it, the more they’ll recognize it.

Overall

Professionals recommended to be visible online. Have an author website. Keep active social media accounts. Have a blog that could bring more people to your website.

You gotta be findable.

At the end of the day, you never know until you try.


I hope these tips helped! If you have any more ideas or have a story to share about marketing, comment below! I’d love to hear from you!

5 thoughts on “Creative ways to promote your self-published book

  1. I really like the idea of finding books through podcasts. I haven’t explored that yet but I’m going to check it out now to see what I find 😊 also, writing posts a month in advance is amazingly organised! I could only dream of being that far ahead 😄🙌

    Liked by 2 people

    1. I know, right? I like the idea as well. I’ve been so busy that I haven’t found one I really like yet. I have heard of a few to check out though. Let me know if you find one you really like!

      If I didn’t plan a month ahead, I may not get any posts written. lol I keep it that far in advance just in case life happens, and I don’t have time.

      Liked by 2 people

  2. Thank you for this great post which contains many useful tips on how to promote your book. I try to remember (and usually do) to carry a paperback copy of my latest book with me when out and about. I find that this can help with book promotion. I’ve had instances of people taking pictures of the book cover so that they can find my book on Amazon and purchase it. However, during the pandemic people may be wary of handling books touched by others, although its my understanding that the risk of transmission from paper is low. However I am not a scientist by training so am unable to confirm this. Best wishes, Kevin

    Liked by 1 person

    1. I heard the transmission from paper was low as well, but I don’t know 100% either. This virus has proven to be unpredictable.

      I’m glad you like the tips! Carrying a copy with you is also a good idea.

      Liked by 1 person

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